Kerala become major tourist destination in India.
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Kerala Tourism-India |
Kerala's New tourism policy 2017,divulge by Kadakampally
Surendran, Minister for Co-Operation, Tourism and Devaswom, Government of
Kerala,introduce some new customised products for attracting young travellers,
professionals, students and artists and international tourist to the state.The
policy highlites on the active participation of the differently-abled and
transgenders while implementing the responsible Tourism Mission across the
state to promote the tourism sector.The Department of Tourism, Kerala, has
proposed to establish a Kerala Tourism Regulatory Authority (KTRA) to ensure
quality service for tourists and restrain unhealthy practices in the tourism
sector. The supreme authority would be responsible for monitoring the
functioning of different stakeholders. An investment cell would be formed to
help potential investors, especially NRIs.
In order to promote the state’s tourism, Kerala Tourism plans to
strengthen its overseas campaign. Additionally, the tourism department has
plans to develop select locations with public-private participation (PPP) on
the lines of the Jadayupara Tourism Project.
The tourism board would also promote monsoon tourism amongst
domestic and international travellers. While promoting experiential tourism,
Kerala Tourism would provide the travellers with an opportunity to experience
the rural life for the raw travelling experience. Following the lining up of
new marketing strategies, the department has proposed to establish 1,000 new
classified homestays to promote homestays and rural tourism
Speaking about the objective of the new policy, Surendran said,
“There is an immediate need to improve the infrastructure facilities across
various destinations of the state. The new policy aims to address the key
issues of the tourism industry in cooperation with the local bodies such as
waste management and renovation of roads. The state has immense tourism
potential to attract travellers from all corners of the world.”
“Following the Responsible Tourism Mission, Kerala Tourism has
guided all the regional bodies and authorities concerned to implement and
follow the Green Protocol.
Speaking about the development plans, Mr. P. Bala Kiran, IAS,
Director, Kerala Tourism, and Managing Director, Kannur International Airport
said, “With the aim to implement ‘Barrier Free Kerala Tourism’ this year,
Kerala Tourism has planned to initiate new infrastructure development projects
in order to create accessible and friendly spaces to the differently abled,
elderly tourists and transgenders.”
The tourism board has also planned to revise the classification
system for Ayurveda centres, houseboats and other services with strict norms.
In addition to that, a special rating would be introduced for hotels based on
the quality of service provided to the tourist.
Speaking about the objective of the tourism policy, Dr Venu V,
Principal Secretary, Department of Tourism, Government of Kerala, stated, “The
tourism department is keen to appoint a brand ambassador for Kerala Tourism in
order to promote the state’s tourism across the globe. The priority has always
been to promote Responsible Tourism with the active participation of the local
bodies and citizens. The new policy would continue to focus on these two main
objectives of Kerala Tourism.Targeting a 100% increase in arrival of foreign
tourists and 50% in domestic tourists in five years, the Tourism Policy 2017 envisions
active participation of the differently abled and transgenders in promoting the
industry.
Moreover, the tourism board has planned to associate itself with
organising international events hosted by the state such as the International
Film Festival of Kerala, book festival and music festival. A
special campaign for promoting major festivals would be launched, while an
advance festival calendar would be publish.
Kerala's New tourism policy 2017,divulge by Kadakampally
Surendran, Minister for Co-Operation, Tourism and Devaswom, Government of
Kerala,introduce some new customised products for attracting young travellers,
professionals, students and artists and international tourist to the state.The
policy highlites on the active participation of the differently-abled and
transgenders while implementing the responsible Tourism Mission across the
state to promote the tourism sector.The Department of Tourism, Kerala, has
proposed to establish a Kerala Tourism Regulatory Authority (KTRA) to ensure
quality service for tourists and restrain unhealthy practices in the tourism
sector. The supreme authority would be responsible for monitoring the
functioning of different stakeholders. An investment cell would be formed to
help potential investors, especially NRIs.
In order to promote the state’s tourism, Kerala Tourism plans to
strengthen its overseas campaign. Additionally, the tourism department has
plans to develop select locations with public-private participation (PPP) on
the lines of the Jadayupara Tourism Project.
The tourism board would also promote monsoon tourism amongst
domestic and international travellers. While promoting experiential tourism,
Kerala Tourism would provide the travellers with an opportunity to experience
the rural life for the raw travelling experience. Following the lining up of
new marketing strategies, the department has proposed to establish 1,000 new
classified homestays to promote homestays and rural tourism
Speaking about the objective of the new policy, Surendran said,
“There is an immediate need to improve the infrastructure facilities across
various destinations of the state. The new policy aims to address the key
issues of the tourism industry in cooperation with the local bodies such as
waste management and renovation of roads. The state has immense tourism
potential to attract travellers from all corners of the world.”
“Following the Responsible Tourism Mission, Kerala Tourism has
guided all the regional bodies and authorities concerned to implement and
follow the Green Protocol.
Speaking about the development plans, Mr. P. Bala Kiran, IAS,
Director, Kerala Tourism, and Managing Director, Kannur International Airport
said, “With the aim to implement ‘Barrier Free Kerala Tourism’ this year,
Kerala Tourism has planned to initiate new infrastructure development projects
in order to create accessible and friendly spaces to the differently abled,
elderly tourists and transgenders.”
The tourism board has also planned to revise the classification
system for Ayurveda centres, houseboats and other services with strict norms.
In addition to that, a special rating would be introduced for hotels based on
the quality of service provided to the tourist.
Speaking about the objective of the tourism policy, Dr Venu V,
Principal Secretary, Department of Tourism, Government of Kerala, stated, “The
tourism department is keen to appoint a brand ambassador for Kerala Tourism in
order to promote the state’s tourism across the globe. The priority has always
been to promote Responsible Tourism with the active participation of the local
bodies and citizens. The new policy would continue to focus on these two main
objectives of Kerala Tourism.Targeting a 100% increase in arrival of foreign
tourists and 50% in domestic tourists in five years, the Tourism Policy 2017 envisions
active participation of the differently abled and transgenders in promoting the
industry.
Moreover, the tourism board has planned to associate itself with
organising international events hosted by the state such as the International
Film Festival of Kerala, book festival and music festival. A
special campaign for promoting major festivals would be launched, while an
advance festival calendar would be publish.