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Incredible India at WTM 2017 Declared That Next Year(2018) Will Be Year of Adventure Travel

Incredible India
Incredible India

News Overview:

The Ministry of Tourism Govt. of India will produce a new film showcasing adventure and active travel and unlimited opportunities that India has to offer. To gear up for the year of adventure travel, the ministry will have standards and safety guidelines for adventure travel across the country for the traveler.In order to celebrate the year of adventure, the adventure travel industry is working in close co-ordination with the Ministry of Tourism to create programmers focusing on adventure travel throughout the year.Taking the aim is to drive tourism to the destination 365 days a year. India will celebrate adventure travel in 2018, for which many states are suited to travel to in all seasons. As a part of the Incredible India 2.0 campaign, the focus has shifted from a generic to market-specific and thematic promotion.As a part of this initiative, a revamped Incredible India portal will be launched in December 2017. This will be more interactive, informative, picture-led, and showcasing the various themes being promoted.The tourism board is also promoting Home stay tourism, with a focus on the standardization of accommodation in the sector across numerous states, in line with the increasing desire for authentic and off-the-beaten-track tourism experiences.The 24/7 tourism helpline, which is currently available to all tourists, will continue to assist travelers while traveling in India. This helpline is available in 10 foreign languages.In line with the increasing focus on experiential and wellness travel in the UK market, the tourism board is showcasing a lively celebration of spiritual tourism on its stand for WTM 2017.The Indian tourism outlook is certainly very promising with an upswing in the growth of Foreign Tourist Arrivals (FTAs) in India in recent years. In 2016, India received 8.80 million FTAs with a growth rate of 9.7%. The target is to continue recording 10% growth rate in international tourist arrivals over the next three years through a multi-pronged approach, including proactive marketing strategies in partnership with the tourism stakeholders.


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